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  • Life is Good: The Book (27887) Life is Good: The Book (27887) $25.00
  • Kids Name Drop Bear Smoky Mountains Crusher Tee Kids Name Drop Bear Smoky Mountains Crusher Tee $22.50
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  • Womens Short Sleeve Crusher Tee The Best Things Max (98433) Womens Short Sleeve Crusher Tee The Best Things Max (98433) $22.13
  • Mens Short Sleeve Crusher Tee The Best Things Max (98351) Mens Short Sleeve Crusher Tee The Best Things Max (98351) $29.50

LIFE IS NOT PERFECT. LIFE IS NOT EASY. LIFE IS GOOD.

We see it when we believe it.  Each one of us has a choice: to focus our energy on obstacles or opportunities. To fixate on our problems, or focus on solutions.  We can harp on what’s wrong with the world  (see most news media), or we can cultivate what’s right with the world. What we focus on grows.   

That’s why the Life is Good community shares one simple, unifying mission: to spread the power of optimism. 

Optimism is not irrational cheerfulness or “blind” positivity. It’s a pragmatic strategy for approaching life.

Optimism empowers us to explore the world with open arms and an eye toward solutions, progress, and growth. It also makes life a hell of a lot more fun. 

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